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How to set your business name, logo and brand colors

Updated 15 Sep 2026

Everything about how your site looks is on one page: open Website in the sidebar, then Style. Each card on this page saves on its own.

Watch the video, or follow the steps below.

How to set your business name, logo and brand colors
  1. 1
    Business nameThe first card. Type it exactly as customers know it. It appears in your site header, your footer, and in search results. Click Save when you change it.
  2. 2
    Logo and faviconThe logo is used in your site header; the favicon is the small icon in the browser tab. Click Replace, or Add an image on a new site, to upload your logo, or pick one you already uploaded from the Library. A PNG with a transparent background looks best.
  3. 3
    Brand displayDecides what the header shows: your logo and name together, the logo only, or the name only.
  4. 4
    Color paletteYour theme comes with its own colors. Color palette swaps the whole set with one click. Every palette was tuned for readability, so any of them is safe. To go back, pick Theme default.
  5. 5
    Brand colorsIf you have exact brand colors, Brand colors takes them: the headline color, the accent for buttons and links, the background and the text. Reset to defaults puts the theme colors back at any time. Click Save to apply your own.

That's it.

Next: choose a theme

Still stuck?

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